susannah davda at laptop with shoes

Do you have a small or medium-sized shoe brand, or did you recently launch a start-up shoe business?

Are you looking for expert help in creating women’s shoes which are both comfortable and beautiful?

Using her proven Product Management experience, Susannah Davda a.k.a. The Shoe ConsultantTM  will help you to create commercial products, which fit within your brand values.

You will receive Susannah’s guidance, so together we can incorporate optimum comfort into your products without compromising aesthetics.

Through our public-facing services, we at The Shoe Consultant Ltd receive constant updates on the issues which shoe shoppers most commonly face. We can help you to understand and capitalise on the needs of consumers, to ensure sustainable growth for your brand.


✓ Finding a niche

✓ Understanding the consumer

✓ Analysing competitors

✓ Targeting distribution channels

✓ Creating a logical and profitable pricing structure

✓ Turning your idea into a viable product

✓ Making high heels comfortable

✓ Deciding which country to manufacturer your product in

✓ Finding a manufacturer

Please watch this 1 minute video and read the client testimonials at the bottom of the page.

E-mail for enquiries.


Client Testimonials

Laura Stucki of Moses Grace LLC

“I was so fortunate to have found Susannah Davda. Her expert guidance and seasoned judgements have guided me through the rough early stages of company development. She is clearly focused on her clients’ challenges and able to direct them accordingly with great wit!! I look forward to continuing my work with Susannah as she brings out the best in me.”

Sharon Maddy-Patel of Maddy Lou Shoes

“Susannah came along just at the right time for me. We had a brilliant discussion and I felt I moved forward leaps and bounds from one session. Since working with Susannah I have found a manufacturer to work with and have started prototyping. She is very professional and likeable.”

Julie Tadros – footwear entrepreneur

“Susannah was a great help to the start-up; she provided expertise and insight into not only the technical aspects of shoe manufacturing, but the entire process of creating a shoe line from start to finish, including business planning. Susannah is thorough and very detail oriented. Her help was a great asset to the start-up. I definitely recommend her.”

Sarah J. Martins of ModernMankind

“Susannah helped me develop the technical aspect of my shoe design from concept from spec. sheet. She is a pleasure to work with and her input was invaluable.”

Teresa Skrepenski of Skrepenski & Associates:

“I would highly recommend Susannah to anyone looking for assistance in the footwear industry. Susannah went above and beyond what I was expecting when I hired her. She is an excellent communicator and is easy to work with.
Thank you Susannah!”

Conor McCarthy

“I have been working with Susannah since 2015 on a footwear project. At all times she has been extremely professional, helpful and patient with the process with me. I am new to the industry so while I have little experience I have a fantastic guide in Susannah!”

Elina Steinberga

“[Susannah is] the person who is very passionate about what she does and definitely the one who you would approach for any advice in footwear industry! Myself Elina and Agnese (BA Creative Industries Final Year Students) are currently setting up a footwear label and have lots to learn and many questions about the industry, in order to make our business a successful venture. Thank you, Leicester College, for introducing us to Susannah, whose guidance and consultancy is going to be used for our future business. Without you, we would not be aware of this amazing lady!”

Robina Lamche-Brennan of Smart Works:

“Susannah was one of our key speakers at our recent Smart Works Inspire speaking event entitled “Life Lessons Every Woman Should Know”.

With an extensive background and knowledge of shoes from production through to logistical challenges as well as fit and styling- Susannah is THE shoe consultant and every single piece of advice given is extremely useful, well thought out and well communicated.

We learnt so much within the short talk and our members and ambassadors gave fantastic feedback about how useful, interesting and insightful Susannah’s advice was.

We held a Q&A session at the end, with most of the questions directed at Susannah. The detailed and accessible answers given were just fantastic and we also gleaned how useful it would be for manufacturers and designers to discuss their challenges, designs and processes with Susannah to ensure shoes fit the requirements of both the producers and retailers as well as having the ‘real women’ that wear these shoes at the forefront of any decisions made when designing or producing shoes.

I would highly recommend anyone needing any kind of advice or suggestions about shoes-(whether designing, producing or wearing!)-to get in touch with Susannah.”

Susie Bicknell of Smart Works Inspire:

“Susannah recently gave a fantastic talk for us at the Smart Works Inspire ‘Life Lessons’ speaking event. She had the audience captivated and we all came away having learnt something new. From teaching us how to choose the right fabric to how to spot an uncomfortable shoe just by looking at the heel, Susannah showed us that there is a lot to think about in order to get it right for the customer. I would recommend both shoe manufacturers and shoe shoppers have a chat to Susannah to pick up some tips!”


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